What is your favorite ecommerce platform
5 Inspirational Shopify Success Stories
Shopify is a successful e-commerce platform that allows anyone to set up their own online shop to market their products online
But is Shopify the right platform for your company?
Basically, Shopify should be able to offer all the functions your shop needs. Rather, the answer depends on what type of shop you have in mind and what products you want to sell. Because Shopify is particularly suitable for companies that want to get their business online quickly and easily and whose products require little configuration effort. In short, if you sell products that are only available in a few colors, materials and sizes, for example, Shopify may be the right choice for you.
There are thousands of Shopify stores that have managed to generate impressively high sales from their stores. Here I would like to share with you 5 Shopify success stories that might inspire you to get your business online with Shopify.
From garage operation to high-flyer in the fitness industry
Gymshark is one of the leading brands for fitness clothing / accessories and was founded in 2012 by the then 19-year-old British Ben Francis together with school friends. What began as a garage business developed into an extremely fast growing brand that generated more and more enthusiastic fans, especially through social media. In order to sell the brand's products online, Gymshark needed a platform in 2015 that could withstand large numbers of visitors in order to grow with the brand.
Online shop disaster with Magento
Gymshark finally decided in favor of the Magento online shop software, but this decision soon turned out to be a misstep. Because the costly development of the Magento shop, as usual for the platform, took a lot of time. As a result, by the time the shop was completed, the brand had already doubled and the Magento shop was no longer sufficient for the company's current size. To make matters worse, the Gymshark website crashed during the Black Friday sale of the year, costing the company around £ 100k.
Gymshark cracks $ 500 million in sales with Shopify Plus
After this disaster, Gymshark switched to the Shopify Plus e-commerce platform just ten months after starting working with Magento. This enabled the company to expand internationally and finally to provide a stable online shop for customers. Gymshark also decided to use Shopify Scripts, which allows Shopify merchants to write their own custom code on the Shopify Plus servers. In this way, Gymshark was able to customize the checkout of their shop and surprise customers with free extras to strengthen customer loyalty. By using Shopify Plus, Gymshark exceeded $ 500 million in revenue in 2020, gained over 5 million total social media followers in 131 countries, and became one of the fastest growing global fitness apparel / accessories brands.
How the Kardashians built an empire with Shopify
Even the Kardashians use Shopify. In 2015, Kylie Jenner's team developed a Shopify shop for her brand Kylie Cosmetics and mixed up the beauty world with their infamous “lip kits”. Instead of employing a large number of employees and spending large sums of money on retail space, Kylie Jenner has cleverly chosen Shopify for an e-commerce platform that manages their store, hosts the website and gives the Kylie Cosmetics shop unlimited bandwidth.
Sold out in just a minute
After Kylie Jenner, one of the top ten most followed people on Instagram, announced the launch of her cosmetic brand on social media, her brand's Shopify store had 15,000 products sold out in minutes. So it is no coincidence that Shopify also manages the e-commerce for the "Good American" denim line from Khloé Kardashian, Kylie Jenner's sister. This brand also became a huge success in no time at all, generating $ 1 million in sales on the day it was launched. The fact that Shopify can handle the traffic to the Kardashian line shows once again that the platform is stable and robust enough to market big brands with big ambitions and big reach.
With Shopify, Fielmann is making the leap into the 21st century
Fielmann, Germany's largest chain of opticians, has always stuck to very traditional sales and remained loyal to brick-and-mortar retail instead of also offering its products online. But now the company has 776 branches as well as an online shop. While many expected the brand to opt for complex, costly, and time-consuming shop development, the choice surprisingly fell on Shopify. The Fielmann online shop was implemented via Shopify in combination with Makaria Headless CMS.
The company starts with an agile and clean approach
For the time being, it will probably only be possible to order non-prescription contact lenses and sunglasses in the Fielmann shop, as these can be passed on to customers without further eye tests. It remains to be seen whether further assortments will be added to the shop. But users can also get information about the brand's glasses in the online shop. All product details are functionally displayed on the product pages of the glasses and a store finder enables the user to search for suitable branches in the vicinity where the desired products are available.
Great praise in the lions den
With vly, Moritz Braunwarth, Niklas Katter and Nicolas Hartmann launched a purely plant-based milk alternative made from pea protein on the market at the beginning of 2020. By participating in “Die Höhle der Löwen”, the three vly founders hoped to make an investment to enable their product to enter the market more quickly. The company's mission and product earned high praise from potential investors, Löwen, but the investment did not materialize.
Retail presence in over 5,000 stores
But that didn't stop vly - even without an investment by the lions, the milk alternative soon became a success. The vly founders managed to significantly increase their retail presence on their own in the months between the recording and broadcast of the TV show. While the company's product was only sold in 25 Edeka branches at the beginning of 2020, it was already available in more than 5,000 REWE, Edeka and Rossmann stores by September 2020.
Shopify shop as a successful marketing channel
In the meantime, vly is even sold nationwide in three different varieties, and the product is also marketed online via the Shopify shop set up by AthariMedia - vlyfoods.com. For the online shop, a digital brand language for vly was designed, developed and implemented based on the packaging design. In the face of the Corona crisis, the brand's online shop soon turned out to be a stroke of luck, as customers immediately had the opportunity to order the milk alternative online. Despite the current situation, the company was able to reach half a million sales mark in the first year.
Fanjoy brings fans a little closer to their idols with merchandise products
Fanjoy is one of the most popular merchandise companies for influencers and sells products for internet stars like David Dobrik, Tana Mongeau or the Merrell Twins. The inspiration for founding Fanjoy came from the company's CEO, Chris Vaccarino, while touring merch for his brother's band. In 2014, Vaccarino launched the online shop Fanjoy via the e-commerce platform Shopify Plus, through which various influencers can market their own merchandise collections in order to interact with their followers in new ways. The platform thus offers the influencers an end-to-end solution, as there are no upfront costs for them, and everything related to shipping is handled via Fanjoy.
Fanjoy becomes the industry leader with sales of $ 16.9 million
Fanjoy has been helping fans feel a little closer to their favorite influencers since 2014. In the meantime, the merchandise of around 100 stars and starlets from the Internet world is already being marketed on the platform. In this way fans can purchase their idols' products in a single online shop. Thanks to Chris Vaccarino's business idea, the Fanjoy has developed over the years into the industry leader in the design, production, fulfillment and marketing of custom merchandise. Just last year, the company had net sales of $ 16.9 million worldwide.
As you can see, you can achieve great success as a company via Shopify, whether as a start-up company or as a globally known influencer. If you want to copy one of these shops, feel free to contact me and maybe we'll make you the next Shopify success story.
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