How do you define an image
1. Term: Recording of a real or fictional object that is similar to the object and therefore how the object can be perceived.
2. Marketing: Images have a very high influencing power, as concrete images are perceived as reality, while language is an encrypted and unrealistic system of signs.
See also image communication, key image.
3. Law: Right to the image is a personal right that is protected against improper use under civil law through damages, injunctive relief and exploitation claims and criminal law. The legal basis is the law on copyright in works of the fine arts and photography (KUG) of 9 January 1907 (RGBl. I p. 7) with later amendment: a) Distribution only with consent of the depicted, which is deemed to have been granted if a remuneration is paid for the illustration. The consent of the relatives is required up to ten years after the death of the person pictured (Section 22 KUG).
b) Without consent may be distributed among other things:
(1) portraits from the field of contemporary history;
(2) Pictures in which the people appear only as accessories next to a landscape or town;
(3) pictures of gatherings, elevators, and similar events;
(4) Portraits that are not made to order, provided that the dissemination serves a greater interest in art. In all of these cases, a legitimate interest of the person depicted or his relatives must not be violated (e.g. regularly when used for advertising purposes; Section 23 KUG).
In terms of copyright, § 60 UrhG applies: The Orderer an image may be reproduced or caused to be reproduced by means of a photograph; the copies may be distributed free of charge.
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