How can Wix improve its product

Wix Blog: How the Wix Blog Can Improve Your Site's SEO

Adding a blog to your website can greatly improve your website's SEO (search engine optimization). Search engines reward websites with good content and those that are updated frequently. A blog is a great way to add new content to your website on a regular basis.

Page title and description

Page title and description are meta tags that describe the content of your page in a way that search engines can read. They're in the code and won't appear on your pages.

The titles and descriptions appear in search engine results. In the example below, the title is blue and the description is under the website address.

By default, the title of your blog post is used as the page title and the description is taken from the first few lines of text. You can edit these default settings.

That's how it's done

  1. Click to edit a blog post or create a new one.
  2. Click in the top right Contribution settings.
  3. Click on the field SEO.
  4. in The Field What is the post's url? .
  5. Edit the URL in the field What should the title be in the search results?.
  6. Enter a new title in the field What is this post about? (Article description) enter a new description.
  7. Do one of the following:
    • New article:
      1. Click on to save.
      2. Click on Publish.
    • Edited contribution:
      • Click on Save and publish .

Learn more about:

Keywords and search phrases

Any word or phrase entered into a search engine is a search phrase. To get more traffic to your website, it is a good idea to use some relevant search terms, also known as keywords or keyword phrases. For example, if you run a yoga studio in Düsseldorf, the phrase "Yoga courses Düsseldorf" can be one of your key words.

Learn more about how to choose and use keywords.

AMP

AMP (Accelerated Mobile Pages) enables blog posts to load faster on mobile devices. Additionally, the availability of AMP on your website is one of the factors that Google considers when deciding what to display in mobile carousels.

You can get AMP from the tab Blog activate it in your website administration.

That's how it's done

  1. Open the posts in your website administration.
  2. Click the button in the upper right corner Further actions.
  3. Click on Blog settings.  

4. Activate the AMP switch.
5. Upload a logo: (If you already have a logo on your website, skip to step 4.)

6. Click the linkupload your logo.

7. Click on thePlus sign.  

8. Upload a logo and click on Add to the page.

9. Click on Finished.
10. If not already checked, click to activate the switch.

11. Click on to save.
Learn more about AMP.

Scheme

Among other things, Google uses schema to decide which pages to add to some carousels. Adding Scheme to your site allows Google to point to site information that Google may use to display rich snippets in search results.

You can see scheme on the tabBlog activate your website administration.

That's how it's done

  1. Open the posts in your website administration.
  2. Click the button in the upper right corner Further actions.
  3. Click on Blog settings.
  4. Scroll down to Scheme.
  5. Click the link upload your logo.
  6. Click on thatPlus signIcon to upload your logo.

7. Click on to save

More information on schema.

Gain backlinks

Links from other websites that point to your website are called backlinks. Getting backlinks is a great way to improve your website's SEO, as search engines see links from popular and reputable websites as a sign that your website is reputable, too.
 
Learn more about how to get backlinks

Add alt text to an image or GIF

Search engines cannot "read" images. By adding alt text to an image, you're "telling Google and other search engines" what's in your image and making it more likely to show up in an image search.

By adding alt text to images and GIFs, you can drive additional traffic to your website.

Tip:

For more information on how blogging can help your business grow, check out our guide to starting a blog.