How can events market your company better

Establish successfully with market penetration

Market penetration in the product market matrix

As an economist, Harry Igor Ansoff developed one of the first strategy instruments with Product Market Matrix. In the product market matrix, Ansoff illustrates in a relatively simple way which basic strategies companies and start-ups have to develop business ideas.

Market penetration is one of the four core strategies of the matrix. As described above, it is essentially about gaining more market share with an existing (not new) product in an existing market. This is usually done through a more efficient use of the marketing tools. The advantage of this strategy is that the risks are usually manageable. But the growth potential is usually very limited because the market is saturated. Learn more about the Product Market Matrix.

Basis for market penetration: The competitive analysis

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Author: Für-Grü editors

As editor-in-chief, René Klein has been responsible for the content of the portal and all publications by Für-Grü for over 10 years. He is a regular interlocutor in other media and writes numerous external specialist articles on start-up topics. Before his time as editor-in-chief and co-founder of Für-Grü, he advised listed companies in the field of financial market communication.