What is a great alternative to eBay

Alternative to eBay, Amazon & Co.

Published by Laura Höß03.09.2020 Category: News

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Especially for small and medium-sized online retailers who sell their products online, eCommerce marketplaces such as Amazon, eBay & Co. are interesting because they reduce the time-to-market, i.e. the time it takes to get started in online business. So you benefit from the high level of awareness and the reach of the marketplace. The marketplace operator acts as an intermediary between retailers and customers and provides everything from hardware and software to configuration. You no longer have to worry about things like payment processing (including reminders) or support for revocations and complaints. Depending on the marketplace, it is also possible to operate your own “shop” with an adapted design within the marketplace, in which only your own articles are posted. In addition, some marketplaces even take over fulfillment from stock.

The downside of the coin: For trading on the marketplace, fees and sales commissions (between 10 and 20%, depending on the industry) result in permanently high costs, and you are dependent on two trading giants, who often also compete with your own offer stand. Regular changes to the terms of use may have to be accepted. Last but not least, there is a tough price war on eBay and Amazon: If you cannot score with the cheapest price in this competitive situation, you usually lose out and the customer chooses the competitive provider. If you want to appear at the top of the listing on eBay, you also have to pay, keyword “Promoted Listings”. Dealers can choose products that they want to actively advertise online. They set a certain percentage of the sales price (between 1 and 20%) that they are willing to pay for a better placement. The higher this percentage, the more prominently the item is listed.

The question arises as to whether it is not worth setting up your own shop in the long term and becoming independent of the development of the marketplaces. Your own webshop as an alternative to eBay and Amazon? We as the Online Solutions Group (OSG) have accompanied some marketplace dealers on this path over the past few years. In this whitepaper you can read what is important when stepping into independence and which points you should definitely pay attention to.

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