What innovation has revolutionized the textile industry
The industrial inventions at the beginning of the 19th century were successfully implemented and further developed. German textiles were in demand all over the world. The world-famous US sewing machine manufacturer Singer even had a branch in Hamburg and the Singer sewing machines became bestsellers all over the world within two years. In the 21st century, German women sew relatively little compared to before, when almost every household had a sewing machine. However, the sewing trend has been picking up speed again for several years and, not least, Corona has not only resulted in more sewing machines in German households, but also young companies have a positive influence on textile production today.
Clothes make the man
The textile industry in Germany is a huge cosmos of companies of all kinds that work together in a variety of ways in the creation and marketing of fabrics. In the end there are textiles with an unbelievable range of properties that correspond to their respective purpose. Be it fabrics for furniture, the furnishing of floors and toys or simply items of clothing. Humans define themselves through the textiles with which they surround themselves. He needs them, and in a modern society they serve more purposes than ever. For example, luminous elements on clothing can on the one hand be aesthetic, but on the other hand they also fulfill a safety aspect that should not be underestimated.
People make clothes
Nowadays there are types of substances that could not have been imagined just a few years ago. Luminous fabrics, water-repellent fabrics, tear-resistant fabrics, breathable fabrics and the like flood the market and find their niches in, among other things, industry, research, sport and leisure. Behind this are companies that combine technologies, implement crazy ideas and often also produce sustainably. Industry and the service sector come together in the textile sector and bring clothing to the consumer.
German start-ups at the forefront
Especially in Germany and especially in Saxony, the startups are just springing up from the ground. It works so well because the industry not only enables or tolerates the diversity of ideas and approaches, it actually needs them. Young entrepreneurs in particular combine trends with innovation and sustainable ideas. The establishment on the market next to big names works so well because there is a comprehensive network in Germany that also gives small and medium-sized companies access to lucrative orders.
There are many examples of innovative and ambitious start-ups: while the company fairjeans is already relocating its jeans production from low-wage countries to Central Europe, Sewts GmbH is relying on completely domestic textile production - however, production here is done with robots. The Cologne start-up KAYA & KATO, on the other hand, has some of its products sewn by hand in Germany by the Alexianer Werkstätten and Caritas Wertarbeit. At the same time, the company shows a heart for socially disadvantaged people.
Seamstresses asked again
With growing enthusiasm, young women in particular are increasingly turning to the sewing machine. Especially for children, self-sewn, unique clothing is currently very much in vogue. But people of all other age groups also strive for individuality and as stated at the beginning, people define themselves first and foremost through their clothing.
This creates countless small and very small businesses, but also expanding companies with an increasing number of employees, because people in Germany want more than the same thing over and over again from the same labels that are now represented all over the world. You are also ready to pay for clothes that are made in Germany and therefore more expensive.
A healthy internal market is also not wrong in times of crisis. While there was still a lack of everyday masks at the beginning of 2020, they are now being produced in large quantities and have become a fashionable accessory.
With the sewing machine for personal use
Often it is young or expectant mothers who discover their enthusiasm for sewing and look around for fabric and thread, but above all for the right sewing machine. Whether you are looking for fashionable, suitable clothing for yourself, or simply want to sew great dresses, trousers and rompers as well as hats in different sizes that your children will gradually grow into. Perhaps it is a financial aspect, but perhaps it is also an age-old desire to provide the best possible care for your descendants.
The fact is, however, that this hustle and bustle among mothers is good for the entire textile industry. Fabrics of all kinds are bought and sewn. Sewing machines, thread, scissors, templates and guides are all consumed. Last but not least, there is also an enormous effect on those mothers who do not sew. They too want unique clothes and cuddly toys for themselves and their children and are willing to pay for them.
The textile industry in Germany is in a state of upheaval. It's not just the big established ones who determine the direction, it's the many small ones in their very own dynamic. The customer orientation is reversed and suddenly the customer is no longer focusing on the industry, but increasingly the industry is eyeing the customer again, just as it should be. Clothes make the man, but the people make the clothes.
This article was written in collaboration with the external editor C. Laube.
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