What's the Best Salesforce Ecommerce App
What are the differences between Magento 2 and the Salesforce Commerce Cloud?
Your e-commerce is booming and you are looking for a solid e-commerce system that can grow along with your business and its requirements? Then you should first find out about the differences between the various e-commerce platforms. In addition to Magento Commerce and Shopware, this also includes the Salesforce Commerce Cloud, which was marketed under the name “Demandware” until the takeover by Salesforce and which we want to put here in a direct comparison with Magento Commerce.
Both Magento Commerce and the Salesforce Commerce Cloud are used by a number of large and well-known companies. While Magento can win Nike and Olympus among others, Adidas and GoPro, for example, rely on Salesforce.
Both platforms are designed to enable medium-sized and large companies to sell their products and show them in the best light in highly customizable online shops. The e-commerce agency 7thSENSE would therefore like to show you a few of the most important differences between the two systems and thus help you to decide which is the right choice for you.
Magento 2 and Salesforce Commerce Cloud in direct comparison
An open architecture of the program code is important because it helps developers enormously in updating the individual components of software, integrating them with third-party systems and developing new functions. The classic Adobe Magento business model works according to the Platform-as-a-Service (PaaS) principle, while the Salesforce Commerce Cloud can be understood as Software-as-a-Service (SaaS). Magento allows great flexibility in terms of adapting existing features and adding completely new features, since developers can modify and expand practically every part of the system according to the respective requirements. As a SaaS platform, the Salesforce Commerce Cloud is far less flexible here and in some respects even represents a book with seven seals for external developers. While the Salesforce Commerce Cloud impresses with a slightly better time-to-market in direct comparison, Adobe can Meet Magento customer requirements very individually.
B2B and B2C functionalities
Trading with business customers (business to business or B2B) clearly differs in its requirements from trading with end customers (business to consumer or B2C). Magento Commerce can not only be used flexibly here, but also comes with a large number of B2B features that are constantly being developed and in many cases represent extensions of the B2C functionalities. Thanks to the multi-shop function of Magento, B2B and B2C can be operated and managed via the same instance.
The Salesforce Commerce Cloud is also designed for sales to business and end customers and, like Magento Commerce, offers a range of B2B-specific workflows for your customers' buyers. At least currently, the focus here is primarily on the needs of B2C retail.
Magento has been on the market for over ten years now. Since the first public release in 2008, a large community of around 350,000 developers has formed around the software. With their collective expertise and extensions, some of which are available free of charge, they offer starting points for solving almost any problem. The Salesforce Commerce Cloud is still lagging behind here. While there are many developers who have experience with Salesforce CRM - the core system of Salesforce - the community for the e-commerce platform is still in its infancy.
Salesforce currently publishes a number of updates every year, which contain both bug fixes and small new features or functional enhancements. On the other hand, Magento Commerce has a roadmap that provides for four releases - each with at least one new and value-adding feature - per year. In the past, this included, for example, the Page Builder, the PWA Studio for developing progressive web apps or completely new approval workflows for B2B customers. Magento Commerce always has its finger on the pulse and is occasionally even a step or two ahead.
Magento Commerce outperforms Salesforce in most respects
Given the comparisons made above, it is easy to conclude that Magento Commerce is the most appropriate choice for many businesses when deciding on an ecommerce system. While Salesforce undoubtedly represents the industry standard for CRM solutions, its e-commerce solution Salesforce Commerce Cloud is at least currently in its infancy. But it is also worth taking a look at the specific features of the two frameworks:
While the basic features of Magento Commerce and the Salesforce Commerce Cloud are largely identical, there are a few functions that set the two systems apart. Let's start with the USPs of Magento:
- Magento Business Intelligence (BI):
This BI tool aggregates data from different sources such as social media, CRM and purchase history and organizes them in a single platform. Magento Business Intelligence also comes up with a large number of ready-made reports that not only help you to keep track of your data, but also to record all relevant relationships between the individual channels and actions.
- Content Management:
The Page Builder simplifies work on and with CMS content enormously. What is currently a complex process at Salesforce that requires trained employees is child's play with Magento thanks to an intuitive drag & drop interface with ready-made content elements.
Magento's scalability has long been one of the main arguments in favor of this e-commerce framework. Magento Commerce can be operated with almost any number of servers which, thanks to the latest virtualization technologies, can be switched on promptly. Expected traffic peaks - for example when introducing a new product or during sales - can thus be reliably absorbed. If your e-commerce is growing steadily, then new servers can be added permanently and the load can be distributed over them. As a system agency, 7thSENSE will advise you in detail and plan the topology of your Magento Commerce infrastructure together with you - also in various stages of expansion.
Compared to Magento, the Salesforce Commerce Cloud combines e-commerce, stationary trade and logistics under one roof. This makes the SaaS platform particularly interesting for companies that do not position themselves as pure players in e-commerce or that are still in the process of establishing their business and therefore do not yet have existing systems for ERP, CRM and PIM. This gives the Salesforce Commerce Cloud a clear advantage over Magento. However, Salesforce primarily focuses on the B2C area and does not meet all the requirements that B2B retailers would want.
Features that make the Salesforce Commerce Cloud stand out from Magento:
Salesforce's proprietary, AI-based recommendation engine is designed to offer your customers a personalized shopping experience using machine learning and is firmly integrated into Salesforce. It must be mentioned here, however, that each Salesforce Cloud system - for example also Salesforce CRM - implements its own Einstein AI and the data of the various systems now also remain separate. In 2020, Adobe first integrated Adobe Sensei as an AI-based recommendation engine in Magento Commerce and is following suit accordingly.
- 24/7 support:
Salesforce offers its customers - like every serious SaaS solution provider - extensive and competent support in all matters at all times. Updates and patches are also included.
- Catalog management:
While Magento also has a number of functions for customizing product catalogs, promotions and recommendations, the Salesforce Commerce Cloud sets itself apart from its competitors in this area. Of course, the aforementioned Einstein engine also plays its part.
There are a number of extensions for both platforms, some of which are created and sold by the manufacturer itself and some by third-party providers. Many features that are not available out-of-the-box can be retrofitted in this way. However, the large community and open source architecture of Magento Commerce also prove to be advantageous here, as the existing Magento extensions cover a much larger number of features and external systems than is the case with Salesforce. In addition, Magento Commerce extensions can be modified and expanded comparatively easily - this is not the case with Salesforce.
When it comes to hosting, Magento Commerce as a PaaS solution and the Salesforce Commerce Cloud as a SaaS system naturally follow completely different approaches. Magento Commerce is traditionally hosted on its own servers, which are made available and managed by the e-commerce operator or his agency. In the meantime, Magento also offers the Magento Commerce Cloud, which includes hosting on Magento servers, but this offer is more an extension of the PaaS model than a complete SaaS solution. In contrast, with the Salesforce Commerce Cloud, you get a product in which the hosting is also completely taken over by Salesforce and is an integral part of your subscription there. If you decide on a Magento Commerce solution, 7thSENSE will of course take over the hosting for you as a full service provider. We also take care of all necessary updates of the host systems as well as the Magento Commerce platform and the extensions integrated in it.
In terms of annual costs, both the Salesforce Commerce Cloud and Magento Commerce are based on the total sales of your shop and the number of front ends that are operated in an instance. While Magento divides the license costs into price scales with fixed prices, Salesforce has a percentage share in the sales of the shop. However, direct comparisons can hardly be made between the two platforms due to their completely different approaches.
If you still have questions about the advantages, disadvantages or general features that distinguish Magento Commerce and Salesforce Commerce Cloud from one another, please do not hesitate to contact us. We are happy to answer all your questions!
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