Can you write some SEO examples?
“SEO text” is a scary term for many companies. Because even though search engines have become more and more sophisticated over the past few years, some outdated SEO methods stick stubbornly in people's minds. There is, for example, the myth that a SEO text is only good if it contains many keywords. And who wants to read a text in which the same word is repeated in every second line? Then don't even start with SEO, right?
No! Because SEO texts have evolved. Today they are not only decisive for achieving a good Google ranking with your website, but also influence how long visitors stay on your website and whether they ultimately buy from you.
We'll show you what a good SEO text really matters and what you should pay attention to when writing so that your content is attractive to both search engines and readers.
What makes a good SEO text?
Quite simply: text is only good if it is is read. The text only fulfills its actual purpose if the user reads on. Regardless of whether content is intended to entertain or inform, reading users are proof that the author has done a good job. Everything else comes second, because readership satisfaction is also one of the most important for Google Quality features for a text.
Text must be well researched, written helpful, understandable, appealing and easily digestible. In short: it has to be fun to read. Even if the subject is serious and not at all funny. After reading it, users are smarter or in a good mood. They are at least excited and to lead at best an action.
Writing SEO texts: this is what you should pay attention to
Of course, everyone has their own definition of good content. However, there are some specific ones Guidelinesthat you can use as a guide when writing your SEO texts:
1. Clearly define the target group
A bad text, if there is no strategy, is aimed at everyone and nobody - and can therefore never develop its full effect. A good text, on the other hand, has one clearly defined target group. The better you know your customers, the better you can adapt the content of your texts, structure and tonality to them. In the best case scenario, readers will feel that they are being addressed and understood directly by you.
So before you write your next SEO text, take some time to think about:
Who exactly should your texts be addressed to? Which Similarities does your target group have in terms of gender, age, origin or interests?
Which Wishes, questions or problems do these people have?
What do you already know about your topic? What's new and needs to be explained?
Which tonality is suitable for your target group? Do you want Duzen or Siezen, for example? Do you choose a factual tone or a funky, youthful one?
What are readers supposed to do to doafter reading your text?
2. Do a keyword research
Yes, it is no longer about creating an SEO text with as many as possible Keywords to pave. No, that doesn't mean that keywords aren't important because of it. Above all, they fulfill two functions:
You learn by doing keyword researchKnow your target audience better, understand what questions they are concerned with and what content is in demand. In the next step, you can strategically align your content with these findings.
Keywords help Google Understand your textto create semantic connections and to display your content for exactly the right search query. It therefore makes perfect sense to write the selected keyword in at least one heading and mention it in the running text. It just doesn't have to happen twenty times.
3. Create specific content
Users not only enter general terms (short head) on Google, but also those that reflect their needs very precisely (long-tail keyword strategy). The better your text, the more precisely he goes to the situation Of their potential Customers and Customer a. Good text provides many specific rankings instead of just a few general ones.
The resulting traffic is also specific: users who perfectly match your offer are satisfied visitors, happy Google users, and future customers. And at the same time they guarantee you through their user signals that your rankings will remain - or will get even better.
4. Write understandably and attractively
Ever more understandable, more concise and more appealing If your headlines and texts address the needs of your readers, the higher the likelihood that they will not just pay you a short visit and then seek a comparison with the competition. Pay special attention to the following points:
- Immediately make visitors curious about more by starting from the start communicate clearly and precisely. In five to ten seconds, users should have understood what exactly they can expect on your site and whether this content suits their needs.
- In the first few lines of your text, state what the central benefit Your offer or contribution is: What is in it for the visitors? Apple is leading the way when the company does not specify 8 gigabytes of memory for its iPod, but instead lets users know that they can use it to store 10,000 songs. A management consultancy can implement this by not only promising an increase in profits, but also naming a specific customer example and presenting its own hypotheses and methodologies based on success.
- You write as understandable as possibleso as not to exclude anyone. If possible, avoid using technical terms that are not known to your target group and make sure that your sentences are not too long.
- Nobody is just interested in facts and data. Everyone is interested in content in which they can find themselves, their situation and their needs, and then one Receives solution or advice. You should therefore have the courage to address the emotions of your readership as well.
- Not only use your keyword, but also Synonyms and termsthat are related to the content of the keyword.
Incidentally, if you make users want to read on in the first few lines, this can also reduce your bounce rate.
5. Write figuratively
A product description can be limited to the usual content about product properties, advantages and unique selling points. Most of the time, that's okay. But are you activating the users or is your message not getting lost in the general advertising roar?
It is better if you cast a spell over readers, for example through one History and concrete application examples. A popular option is also the combination with instructions and problem solutions or advice, which offer a free but valuable benefit even before buying or contacting us.
Write about results, not about properties, plant a concrete image in the minds of your audience with well-researched and exciting content. This increases your chances that readers will keep looking around your website, sending positive signals to Google and keeping you in your mind for a long time.
6. Prepare varied and reader-friendly
There is more to the legibility of an SEO text than the pure content: you should too design in an appealing way. The best thing to do is to follow these rules:
Cooperate a lot Paragraphs and white spaces. It is best to start a separate paragraph for each new thought.
Put one in every 300 words at the latest Subheading.
Work with us Lists and numbering.
Fats Use important words in the text so that readers can orientate themselves better.
Sit down Photos, graphics, videos and audios to enrich and loosen up your content.
7. Set internal links
Internal linking as an instrument for satisfied, because well-informed visitors and as a tool for defining relevance works best when your content actually build on each other. A shop with 30,000 product descriptions is more difficult than a B2B service provider who concentrates its information on a manageable number of sub-pages. If you want to know how well texts work with first-class internal linking, take a look at Wikipedia.
This is to be observed with the internal linking:
You don't need to overdo it with your internal linking. But produce your texts right from the start so that you can not stand in isolation.
Do not draw the path through an infinite number of wavy links so that users can find their destination as quickly as possible. However, make pans in your texts to other relevant services, products and information in order to give signals to both the search engine and the readers that your site is a complete top address is on the searched topic.
Make sure that Links are unmistakable. When you link a word or part of a sentence, users should immediately understand what to expect behind the link from the context.
Avoid internal links that no relevance for the readers. Otherwise, you run the risk of losing interested parties who have already been activated because you have distracted their attention through irrelevant internal links.
8. Fill in the meta title and meta description
You can add yours one more time in Meta Title and Meta Description Accommodate keywordto make it clear to Google the relevance of your SEO text to the topic. But that's not all: Use the space to actively address your target group, arouse their curiosity and highlight the benefits of your content. This can have a huge impact on the click rates of your pages on Google.
It is important to note:
Keep your meta title keeping a long story shortbut relevant. The headline should make you want more and entice you to click.
It is similar with the meta description as a teaser in the Google SERPs: Here, users finally decide whether the search result is really relevant and accurate suits their needs.
The optimal length for the meta title is 580 pixels. That corresponds to about 60 characters. The length of the meta description is limited to 920 pixels - around 160 characters. Despite the narrow scope, you can pack more information here than you might think.
Writing succinctly may be more work, but it's worth it.
An often discussed point about SEO texts: the optimal length
How long a text has to be in order to achieve a top position in Google's ranking has been discussed again and again for years. To get straight to the point: There is no such thing as the perfect length, because it is is based on the wishes and expectations of the users. While blog readers like to read several thousand words if the content helps them, this number would be completely oversized for a product description in a shop. There, 200 or 300 words can be sufficient.
Nevertheless, there are of course studies that shed light on the influence of the length of an SEO text on its performance in the Google ranking. For example, backlinko has analyzed 11.8 million search results and determined that the search results on the first page are an average of 1,447 words long. However, this does not necessarily have to be directly related to the length, but can also be based on the fact that long texts are often more likely to get backlinks.
To cut a long story short: It is not the length that is the decisive criterion for the success of an SEO text, but the length quality.
Is it worth using an SEO text generator?
It's a promising offer: Don't invest your time and effort in a good SEO text, just let a tool do the work. SEO text generators promise just that. Some take it existing texts and change themby rearranging sentences and adding synonyms. Others advertise it, thanks to artificial intelligence to create completely new texts.
However, the generators should be viewed with caution. Although the technology has developed steadily in recent years, the results usually still do not come close to human-written texts. Often the language used by the software has an effect wooden, unnatural and unemotional, Words are used in inappropriate contexts or entire sections are created that do not make sense.
Have SEO texts checked: These tools make your work easier
Even if it makes little sense at the moment to have SEO texts written entirely by software: there are Tools that can help you optimize your texts. If you've built your website with WordPress, you can simply install an SEO plugin like Yoast SEO or RankMath. As soon as you start inserting text, you will be given tips on how to use the keywords correctly and improve readability.
Alternatively, you can use the free text analysis tool to have your SEO texts checked. For example, the program will warn you if you often use long sentences.
The fee-based tool Clearscope specializes primarily in optimizing keyword usage. It analyzes which words and expressions occur in other, currently well-ranking texts and, based on this, makes suggestions as to which terms you should also use.
The writing assistants of various SEO tools such as SEMrush or Searchmetrics work in a similar way.
Conclusion: The best SEO texts are those that people enjoy reading
There are one in circulation Lots of tips and ruleshow an effective SEO text should look and we have passed on some of them in this article: Selecting keywords and using them in the text, writing them as simply and understandably as possible, working with subheadings, paragraphs and lists and setting internal links are just a few of them .
All of these tricks are correct, but ultimately have only one goal: the text as helpful and engaging as possible to design for the readers. What really counts for good rankings is the quality of your content. If you manage to make your SEO text more captivating, more informative, more entertaining, more varied, - in short: better - than the competition, Google will reward that too.
Cover picture: golubovy / iStock / Getty Images Plus
Originally published May 3, 2021, updated May 3, 2021
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